Jobs

Marketing Manager – Digital Growth, SEO & Content

Posted August 12, 2026 · Full-time · Greater Toronto Area (GTA), Ontario — hybrid office/remote work with occasional on-site content capture · Pay: CAD $60,000 annual base salary before tax, plus performance-based incentives for qualified leads that convert into accepted projects, under the company incentive plan · Full-time, primarily Monday–Friday; occasional site visits, campaign monitoring, events, photography and video production may require flexible hours

Responsibilities

• Plan, launch, monitor and optimize paid and organic marketing campaigns across Google Ads, social media and other relevant channels
• Build reliable campaign attribution and track leads from first source through qualification, quotation and accepted project
• Report which advertising sources, campaigns, keywords, audiences and creative assets produce the strongest qualified leads and return on marketing investment
• Set practical lead-quality, conversion, acquisition-cost and revenue-performance targets; recommend budget changes using evidence
• Manage Google Merchant Center product feeds, diagnostics, policy compliance, disapprovals and synchronization with the AutoHVAC catalogue
• Maintain and improve XML sitemaps, search-engine indexing, crawl health, structured data and Google Search Console performance
• Lead technical, on-page and local SEO work, including keyword research, internal linking, metadata, category architecture and content improvement
• Create a scalable optimization plan for more than 12,000 resale products, prioritizing high-value categories and avoiding duplicate or low-quality content
• Improve product titles, descriptions, specifications and search terms so they are accurate, helpful, persuasive and suitable for search engines and shopping feeds
• Manage AutoHVAC social-media calendars, publishing, community engagement and campaign coordination
• Create and edit instructional, tutorial, educational and promotional videos for customers, products, services and installations
• Visit customer or project sites occasionally to capture approved photographs and videos while following safety, privacy and customer-consent requirements
• Develop and strengthen blog content, marketing media, landing pages, calls to action and lead-nurturing materials
• Coordinate with sales, administration, technicians, subcontractors and management so marketing promises, customer information and operational delivery remain aligned
• Ensure a smooth, accurate and professional flow of communication between staff and customers across campaigns, forms, email, social channels and website content
• Maintain brand consistency, editorial standards, content approvals and organized media assets
• Monitor competitor activity, market demand and customer questions to identify new campaigns and content opportunities
• Test campaign creative, landing pages, offers and audience segments; document outcomes and apply lessons to future work
• Protect customer information and follow advertising-platform, privacy, consent and company requirements
• Prepare concise weekly and monthly dashboards, insights, action plans and forecasts for management

Requirements

• Minimum 5 years of directly relevant marketing experience, including measurable responsibility for digital campaigns and lead generation
• Demonstrated success with Google Ads, social-media marketing, campaign attribution, conversion tracking and optimization
• Strong working knowledge of SEO, Google Search Console, sitemaps, structured data and ecommerce content
• Practical experience with Google Merchant Center, product feeds and shopping-campaign diagnostics
• Experience optimizing large ecommerce catalogues, product titles, descriptions, categories and metadata
• Ability to analyze campaign and lead data and explain clearly which sources produce qualified opportunities and accepted projects
• Strong copywriting, editing, content-planning and brand-communication skills
• Experience planning, recording and editing instructional or promotional video and photography
• Willingness and ability to travel within the GTA occasionally for approved on-site photo and video capture
• Excellent written and verbal English communication and confidence collaborating with customers, staff and subcontractors
• Strong attention to detail, organization, ownership, prioritization and follow-through
• Comfort working with WordPress, WooCommerce and common analytics, advertising, SEO and creative tools
• Ability to maintain accurate documentation, protect confidential information and follow consent and privacy requirements
• Legally entitled to work in Canada
• Candidates must be ready to attend a scheduled interview coordinated by HR and the staff responsible for telephone screening and administration
• During the interview, candidates must present practical, creative marketing ideas and proposed solutions tailored to AutoHVAC; listing past experience alone will not be sufficient
• A portfolio, campaign examples or a concise proposal demonstrating relevant thinking is strongly preferred

What we offer

• CAD $60,000 annual base salary before tax
• Performance-based incentive opportunity tied to qualified leads that convert into accepted projects, subject to documented eligibility, attribution and payment rules
• Ownership of marketing strategy for a growing HVAC ecommerce, service and installation business
• Opportunity to improve and promote a catalogue of more than 12,000 resale products
• Direct involvement in campaign strategy, SEO, content, video, analytics and customer communication
• Collaboration with HR, administration, sales, technical staff, management and subcontractors
• Opportunity to present and implement creative, evidence-based solutions that fit AutoHVAC’s business

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